Reuters expands mobile agri-info service to Gujarat

AHMEDABAD: (Business Line) Reuters Market Light (RML), part of the Thomson Reuters group, on Wednesday announced its expansion into Gujarat by teaming up with Biostadt India Limited (BIL) to take agri-information service to farmers across the state।

RML’s information service offers customized, timely and relevant agriculture related information. This includes updates on various crops, market prices, market geographies, climate/weather conditions forecast, and related news that farmers can use to mak e decisions that positively impact productivity and income. The service is made available on mobile phones and the SMS service is available in Gujarati, Hindi and English amongst various other languages. As part of the agreement with Biostadt, the RML service will be offered through multi divisions of the company including agrochemical, seed and its newly created Ingene Organics—which overall cover 1,500 distributors and 20,000 retailers।

Biostadt has a significant presence in rural markets across the country and is known in the agro industry for providing a range of crop protection chemicals and biologically derived concept products like Biozyme that improve crop productivity.